Leland Goldberg, CEO/Founder, Veteran Entrepreneurial Training & Resource Network (VETRN)

Inaction is the riskiest response to the uncertainties of an economic or financial crisis.

No decision is a decision.

You need to figure out the best way to survive and maximize both performance and cash flow during the economic or financial downturn. Then take the necessary steps to implement needed change.

It is critical that you focus on cash. Prepare a 13-week rolling direct cash flow forecast.